~Week 3~Topic 1

TOPIC 1

TWITTER/FACEBOOK AND ADVERTISING/PR

11.      I did a search for Covergirl on Facebook and Instagram. Covergirl has nearly 4.8million likes and over 2.3million likes on their Covergirl LA Facebook page—a Spanish version.  On Facebook, they have a campaign going that celebrates diversity. They have trendy images of beautiful people of multiple races, and genders. There are make-up tutorials instructed by these different people from within their campaign. Covergirl’s Instagram account has over 1.3million followers. Right now, they have a trending hashtag that offers anyone the opportunity for being featured on their page. #COVERGIRLMADE pictures scaling from amateur to pro makeup artist flood their Instagram account. Amongst the sea of beautiful faces, Covergirl sprinkles images of their products. Facebook Link

   2.     I as I see the campaign I can confidently say they are killing it! I say this because when you look at their Facebook account, I see them using their brand to drive a grander movement. Covergirl is combating our societal issues that we are seeing in our country right now. Within this larger equality movement, they are a part of, Covergirl’s motive is to help to unify everyone with the use of their beauty products. Muslims, members of the LBGTQ, whites, black, young and old are all featured on their different social media account. This allows any customer to be able to look at this brand and identify with it. Covergirl is promoting equality among all people—which makes a customer want to be part of this greater good that they are promoting. Their target audience is everyone. They are particularly reaching out to video bloggers. Using their Instagram account, they are constantly looking for the next beauty blogger to bring onto their team. That is how they picked up ambassador Nura Afia a Hijabi beauty vlogger. Nura Afia Video

33.   I would love to see them get together with other toiletry companies and raise awareness to teen homelessness. Homeless teens fall through the cracks everywhere throughout the U.S. I would love for them to publicly lead by example, a donation to shelters also donating products for teens. Keeping these adolescents safe, feed, and feeling confident enough to get through school. And that education is the most important thing—maybe offer some scholarships. They are our future. I would love to see this issue be addressed by a powerful brand like Covergirl.